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Smarter Answers. Better Workflows. Less Busywork.

Goldfinch helps small businesses reduce repetitive work with custom Q&A assistants and practical workflow assessments.

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You don't need more tech for the sake of tech.

Small businesses are being told to “use AI,” automate everything, and add more tools. But another login or disconnected system isn’t always the answer.

I help you figure out what will actually reduce busywork.  We'll determine what should be automated, what should be simplified, and what should stay exactly as it is.

I review one workflow or operational problem and identify where time is being lost, where friction exists, and where automation may help. You receive a clear set of recommendations for what to simplify, automate, or keep as-is.

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Virtual Assistant Match

One-time support to help you find the right VA.

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Virtual Assistant Match helps you identify well-aligned candidates without the headache of screening and sourcing on your own. This is a one-time support service. No onboarding or ongoing management included.

One-time support to help you find the right VA.

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Virtual Assistant Match helps you identify well-aligned candidates without the headache of screening and sourcing on your own. This is a one-time support service. No onboarding or ongoing management included.

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Healthcare workflow experience matters.

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With 30 years in healthcare, I understand the realities behind the scenes: inbox overload, scheduling friction, patient communication challenges, team capacity, documentation burden, and the pressure to keep everything moving. That experience helps me look beyond the shiny tool and focus on what will actually work inside a medical practice.

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My work focuses on identifying where AI and automation can safely reduce administrative burden, improve workflows, and support better communication. I help practices look at what is actually happening day to day, then create a thoughtful plan for what to improve, what to automate, and what should remain human-led.

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I believe AI should be used to support people, not replace them. The best technology doesn't erase the human part of healthcare. It gives good teams more room to communicate clearly, work sustainably, and care well.

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When I’m not helping practices rethink their workflows, I’m slow-traveling with my husband and running my business remotely. Hopefully, from a location with a great view.

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Let’s build something practical, ethical, and designed to help your practice work better.

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Laura Stevens, Founder

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Services

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Q&A Assistant

Give customers useful answers even when you're unavailable. I build a custom Q&A assistant trained on your business, services, policies, and frequently asked questions. Then test it to make sure it answers appropriately and knows when not to answer.

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  • Built around your business

  • Trained on approved information

  • Tested before launch

  • Installed on your website

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Cost: $675

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Workflow Assessment

When work feels harder than it should, I'll look at one workflow or operational problem and identify where time is being lost, where unnecessary friction exists, and where technology or automation may help.

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Cost: $395

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If you’re looking for organized operations and a steady partner to lead the backend, I’d love to talk.

What My Clients Say

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Dr. Kara Pepper

 

Since Laura and I started working together 18 months ago, my business has grown by 60%.

 

Laura is truly fearless.  Her extensive experience with physician entrepreneurs, combined with her broad background across multiple realms of healthcare, brings unmatched expertise and understanding to everything she does. My business would not be where it is today without her support. I wholeheartedly recommend Laura to any entrepreneur.

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Dr. Deepa Grandon

 

I have had the privilege of working with Laura since 2023. Laura is knowledgeable and practical.

 

She is one of my best investments in my business.

 

On several occasions, she has gone out of her way to help me out of a tight spot when other 3rd party providers have dropped the ball. She understands my brand well. She genuinely cares about my success and consistently delivered results.

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Dr. Tom Davis

 

Superior Choice! Prompt, conscientious, skilled, self-starter, creative fixer, active learner, collaborative, no drama, assertive in achieving your goals.

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Paul Paiva

 

Laura was super professional, efficient, and friendly. I really the insights she gave me regarding how my business operates, and I incorporated some of those areas.

 

And she went above what was required in some ways. She was a valuable asset!

If you’re interested in a potential engagement, please begin by completing a brief intake form and scheduling a call.

Contact me for matters unrelated to OBM services here.

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